Relying On Mutual Back link Exchanges Are They Good Or Bad

By: Terje Ellingsen

Reciprocal back links operate as such. You have to put your link on someone else's website and they will then be able to put their back link on yours. It is a link swap. But, there has been quite a bit of debates about these types of links.
<BR><BR>Do they work to help increase your page rank in the search engines? Do they hurt your rank? should you even trouble yourself by using them? To supply you with an answer to these questions, take a moment to think of both sides of the situation. When it comes to the final results, for most web masters, is the realism that they are capable of assisting you.
<BR><BR>Some reasons why reciprocal links may not be helpful. When mutual links first began to be employed, it was a trade off between one website owner and another. If you were skillful in a home decorating business, for example, it will be beneficial to join with and receive a back link to a company that provides windows. Both parties would benefit from a link exchange.
<BR><BR>When they started out and the website owners utilized this theory, they found that their websites did in reality rank there sites better. In point of fact, it worked so good that they went out and searched for more and more link exchanges.
<BR><BR>And because of this caused the problem. Instead of working with other web masters to build a professional relationship and create a reciprocal link that rewarded both people, a lot site owners found that they could buy these links instead of working to build them.
<BR><BR>Now they discovered that, they didn't need to go to the trouble of luring in the other sites that they would like to get back links from, but they could easily buy them. Even though, this is not such a terrible thing to do, right? The trouble was that people were buying and using thousands of reciprocal back links for their web page. This is completely not natural and it just did not work out good for them.
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